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Welcome to your Customer Marketing, Loyalty & Promotions training! In this session, our goal is to show you how to use Vori's tools to increase customer retention, drive repeat visits, and grow sales.

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✅ Your Pre-Training Checklist

Please complete these tasks before our session.

• [ ] Brainstorm 3-5 Loyalty Rewards: Think of rewards for a
  • [ ] Low Tier (e.g., free item/store-branded item)
  • [ ] Medium Tier (e.g., $ off a minimum spend)
  • [ ] High Tier (e.g., a larger % off)
• [ ] Brainstorm 1-2 Custom Campaigns: Have a reason/message for your first SMS campaign (e.g., an upcoming holiday or weekly special).

For Virtual Sessions:

• [ ] Device & Tech Check: Just a reminder to join our call from a computer or tablet and test Google Meet beforehand so we can screen-share effectively.

🚂 Our Training Agenda

✏️ Note: We'll save deeper dives into topics like Reporting and Cost Changes, for after the launch.

Customer Marketing

📱 Campaigns

• Preset Campaigns: Activate and customize the Welcome and Come Back campaigns to run on autopilot.
  • We recommend caution with the 'Anniversary' campaign.
• Custom Campaigns:
  • Crucial Rule: Always save and send a test message before publishing a custom campaign.
• Shopper Inbox
• 📚 Resources:
  • https://help.vori.com/create-and-manage-custom-campaign-messages-coupons-0
  • https://help.vori.com/best-practices-for-building-custom-sms-campaigns
  • https://help.vori.com/send-high-converting-holiday-custom-campaigns
  • https://help.vori.com/articles/9650723-campaigns
  • https://help.vori.com/how-to-send-effective-text-campaigns-through-vori
  • https://help.vori.com/shopper-inbox